How it works
One round a week on something you can judge from your phone: the mascot, the logo, the package, the vibe.
A new round drops on @thebrandbattle. Vote in the story poll or right here. Results land Friday in the newsletter.
Fifty subscribers get both products and the final say. The winner goes into production. The loser? Who knows.
The vote
One vote per round. Instagram poll votes count too.
The Face: who's the better mascot?
Frankie or the Podmother. Judge them on looks alone.
The Looks · 10 rounds
Word on the street
Your hottest takes, posted here every round.
No takes yet. The first ones go up after Round 1. Yours could be one of them.
The Battle Log
Every newsletter, posted here. Subscribe to get each one first.
The newsletter
New rounds, results and behind the scenes from both kitchens, straight to your inbox. Subscribers get first dibs on the taste test.